myBabySitter is the number 1 carer site in Australia that offers a secure, affordable way to find local babysitters, nannies, au pairs and more. Connecting families and hirers.
1. Context & Challenge
We had an enquiry from a customer who had a concept of a carer site that would offer multiple services under the caring brand. These included;
Project Goals and Objectives
The aim of this carer first platform was to offer the ability for carers and parents to be able to post listings, either offering work or requesting a carer. All while assigning members listings, saved profiles, saved listings and more. So that each account was their own and reflected what they wanted to see.
Some key objectives during our meetings were;
Scalability - the ability to scale from hundreds of members to tens of thousands of users, without needing to start again with a new website.
Payments - the ability to take payments and set subscriptions for members. Then change account settings for members according to their plan.
Messaging - the site must have a built in messaging portal so users stay on the site as much as possible.
Admin Dashboard - a birds eye view of the site. See member count, paying members, listings, emailing out to users, bulk editing and overriding options.
2. The Process
When doing new or refreshing existing websites, we have an initial meeting with every client in person. Ideally the whole team, as this captures more ideas, concerns and feedback, as your team knows your business well. We listen, we hear what is working, what isn’t and what your customers have said they’ve had issues with or wished your site could offer. eg. Booking online, availability, easier contact methods, quick quotes, and more. This is when we discuss timelines and achievables.
We then take this away with us, brainstorm, focus on ways to funnel customers through the site more efficiently. We research your competitors and what is already being done currently. This is then taken to make your website plan, sitemap and strategy to make your business stand out and perform better than any one else’s site.
Feedback is crucial. So when presenting the website plan to your business, we then take additional feedback and concerns before the site development begins. Usually websites have between 3-7 reviews before being ready to publish. We strive for the most modern and professional sites for our clients. Sites that not only perform but help drive your business forward.