What questions might you ask a client when starting a new project?

We like to dig beneath the surface. Questions we often ask include:

• What’s your goal with this website - sales, leads, awareness, something else?
• Who’s your ideal customer, and what makes them tick?
• What’s working (or not working) with your current site or branding?
• Are there brands or sites you admire?
• What would success look like for this project?
  

The more we know, the more value we can deliver.